Your edge in China
Looking to bring your brand to China and vice versa into Europe? With our unique education partnership and brand design studio in Shanghai, we’ve been helping companies tap into the world’s most exciting market since 2012. Expand your brand reach and connect with partners, insights, innovation, and talent between East and West.
Institute of Swiss International Branding
ISIB is unique. As part of China’s initiative to foster progressive education, it’s an industry-education partnership that offers China’s first bachelor’s degree in Brand Strategy and Management. Offered under the aegis of the Shanghai Institute of Visual Arts, it provides students with hands-on education based on the Swiss Dual Education system, connects industry to student talent, and offers clients a unique inroad into government through education.
Fresh ideas. New connections.
iTalk
To bring industry and education together, ISIB started iTalk, a forum where Shanghai’s business community can engage in conversation with the next generation of China’s brand marketers. The result? Front-row insights and access to talent that lets them turn ideas into market advantages.
Zhejiang Branding
To signal China’s upshift from “factory” to “innovation,” we partnered with the Zhejiang Government to create a quality mark given only to the best products made in Zhejiang, China’s high tech manufacturing capital. See how we’re creating provenance brands to bring proud Chinese products to the world.
From form to emotion
To shed insight on how branding informs design and fuels competitive advantage, Shanghai TV interviewed Florin Baeriswyl, founder of dai. Discover his perspective on how Swiss expertise can help China’s brands leapfrog into the next stage of development.