HOTEL BAUR AU LAC

CLUB DIAGONAL

One of the most exclusive hotels in Zurich, Hotel Baur au Lac first created its Club Diagonal over 30 years ago, a high-society lounge and club that has remained one of the city's hotspots. For the club's renovation, the hotel wanted to refresh the club's look and feel, while remaining consistent to what has become a local classic. dai's design and brand concept mixes sumptuous materials with a decidedly understated color palette for a minimal-luxe interior. This casual elegance was extended across the rest of the brand's communications — logo, visual identity, and uniform.

Club Diagonal: Interior Design