ASSETIS

BRAND DESIGN

dai developed the naming and corporate identity for Assetis, a company that rates the credit worthiness of corporations according to the Basel II standard. To reflect the company’s line of work, the logo’s form is derived from rating diagrams that represent the analytical core of the company’s services. A dynamic system, the logo can be extended with variations in shape and overlap to be used for different businesses and functions.

Assetis: Brand Strategy, Brand Design