To celebrate the brand’s historical strength and origins in tubular metal, Altek commissioned dai to create not just a line of furniture, but also its corresponding identity. The resulting “Linea Vertigo” line is simple without being plain, and celebrates the company’s Italian and industrial heritage. The products can be used as stand-alone pieces or as part of a complete system, and are designed using minimal parts for maximum structural strength. To fully express the line’s linear design language, dai developed the corresponding brand expressions, including print collateral and website design.
Winner of the Chicago Athenaeum’s Good Design Award
To highlight the company’s family tradition as well as to instill pride in the product, product photography was not only shot directly in the factory, but featured the company’s employees as models
dai designers worked directly on-site with the company’s craftsmen and engineers to ensure proper translation of
design into market product